Getting Focused

Wellspent.org was suffering from a few common symptoms:

Too Many Choices
With no clear path, users didn't always know where to start. Some asked for help; others shopped elsewhere.

Too Much Content
the site content was difficult to keep updated and distracted users from the essential value of the web site.

Lack of Focus
presented with so much information, users wondered what the site was really about.

Wellspent.org needed a new look and a cleaner, more intuitive interface. We engineered a complete overhaul of the web site with a focus on clarity, simplicity and usability.

The Results?

The simpler design immediately brought in increased sales and conversions. Pages were built with search engines in mind, bringing increased exposure on Google, MSN and other search sites.

We set out to anticipate the needs of the customer, presenting essential information at the right time and place. The improvements in usability have reduced customer support inquiries by 70%.

We relied on web standards and clean, simple markup to reduce page sizes by 51.8% - this translates to a noticeable speed increase for the thousands of users who visit the site each day.

Essential product info:

Reassuring shoppers:

Non-profit management: